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Public Relations: Media Crisis Communications

4 Lessons
2.1 hours
Intermediate

Public Relations during a time of crisis. Imagine that a …

What you'll learn
Being able to Manage Crisis Communications
Know how to appear Confident on Camera
Prepare Messages
Handle tough questions

Survey analysis to Gain Marketing Insights

4 Lessons
18.8 hours
All Levels

How do consumers see your brand relative to your competitors? …

What you'll learn
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
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