Survey analysis to Gain Marketing Insights
How do consumers see your brand relative to your competitors? …
What you'll learn
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
Applying Data Analytics in Marketing
This course introduces students to the science of business analytics …
What you'll learn
Get the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
Identify the ideal analytic tool for their specific needs
Understand valid and reliable ways to collect, analyze, and visualize data
Utilize data in decision making for their agencies, organizations or clients.
Analytic Techniques for Business Specialization
In this Specialization, you’ll learn to frame business challenges as …
What you'll learn
Helps to predict performance
Increased the retention rates
Boost in cost efficiency
The Creative Journey of Branding
This course aims to make branding concepts accessible to every …
What you'll learn
Can create a value proposition for a brand
Learn how to produce meaningful and engaging content.
Develop a complete creative pitch.
Examine Branding activities through the lens of Customer Experience.
Organizational Leadership Specialization
Equip yourself to successfully lead organizations through clarity of purpose …
What you'll learn
Explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict.
Discover how leaders communicate through storytelling and employ other communication strategies to influence.
Learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively.
Create a capstone project that allows them to apply what they have learned.
Learn Spanish: Basic Spanish Vocabulary Specialization
Spanish is the second most spoken language on earth, second …
What you'll learn
Improve your listening and Spanish comprehension skills with native Spanish through ear training and visual learning thanks to the native Spanish speaking teacher, interactive board, subtitles and included .pdf materials.
Reach your Spanish language goals now and in the future, increasing your opportunities for both personal and professional success.
By the end of the course, you will build and develop your practical communication skills in Spanish speaking, writing, reading and, of course, your fluency and grammatical accuracy.
Philosophy of Science
For the last four centuries, scientists have aimed to provide …
What you'll learn
Students will be able to formulate the basic views that are associated with Logical Positivism and conceptually manipulate the interrelation of observation and theory formation
Students will be able to understand and structure the main issues that philosophy of science engages with.
Students will be able to assess the consequences of the Logical Positivist's views concerning science, philosophy and their interrelation.
The entrepreneur’s guide for beginners
The Entrepreneur’s Guide for beginners and is a course created …
What you'll learn
To promote an entrepreneurial spirit and to consider the option of setting up a company as an employment opportunity
Development of entrepreneurial skills and use of tools that equip people to work in an entrepreneurial project
Essential knowledge for those interested in managing their own business