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Fundamentals of Graphic Design
What you'll learn
Learned how to explore and investigate visual representation through a range of image-making techniques
Understand basic principles of working with shape, color and pattern
Been exposed to the language and skills of typography
Understand and have applied the principles of composition and visual contrast.
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The Creative Journey of Branding
What you'll learn
Can create a value proposition for a brand
Learn how to produce meaningful and engaging content.
Develop a complete creative pitch.
Examine Branding activities through the lens of Customer Experience.
Survey analysis to Gain Marketing Insights
What you'll learn
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
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Fundamentals of Music Theory
What you'll learn
Reading musical notes
Constructing scales and chords
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