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Applying Data Analytics in Marketing

4 Lessons
8.5 hours
Intermediate

This course introduces students to the science of business analytics …

What you'll learn
Get the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
Identify the ideal analytic tool for their specific needs
Understand valid and reliable ways to collect, analyze, and visualize data
Utilize data in decision making for their agencies, organizations or clients.

Survey analysis to Gain Marketing Insights

4 Lessons
18.8 hours
All Levels

How do consumers see your brand relative to your competitors? …

What you'll learn
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
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Fundamentals of Music Theory

5 Lessons
17.5 hours
Beginner

This course will introduce students to the theory of music, …

What you'll learn
Reading musical notes
Constructing scales and chords
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