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The entrepreneur’s guide for beginners
The Entrepreneur’s Guide for beginners and is a course created …
What you'll learn
To promote an entrepreneurial spirit and to consider the option of setting up a company as an employment opportunity
Development of entrepreneurial skills and use of tools that equip people to work in an entrepreneurial project
Essential knowledge for those interested in managing their own business
Free
Organizational Leadership Specialization
Equip yourself to successfully lead organizations through clarity of purpose …
What you'll learn
Explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict.
Discover how leaders communicate through storytelling and employ other communication strategies to influence.
Learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively.
Create a capstone project that allows them to apply what they have learned.
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The Creative Journey of Branding
This course aims to make branding concepts accessible to every …
What you'll learn
Can create a value proposition for a brand
Learn how to produce meaningful and engaging content.
Develop a complete creative pitch.
Examine Branding activities through the lens of Customer Experience.
Investment Management Specialization
In this Specialization, you will understand how investment strategies are …
What you'll learn
Earn the certificate of Financial specialization that you can share with prospective employers and your professional network
Gain the skills: Investment management, interest rate, stock, portfolio construction
Survey analysis to Gain Marketing Insights
How do consumers see your brand relative to your competitors? …
What you'll learn
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
