Fundamentals of Graphic Design
Graphic Design is all around us! Words and pictures—the building …
What you'll learn
Learned how to explore and investigate visual representation through a range of image-making techniques
Understand basic principles of working with shape, color and pattern
Been exposed to the language and skills of typography
Understand and have applied the principles of composition and visual contrast.
What you'll learn
Students will be able to formulate the basic views that are associated with Logical Positivism and conceptually manipulate the interrelation of observation and theory formation
Students will be able to understand and structure the main issues that philosophy of science engages with.
Students will be able to assess the consequences of the Logical Positivist's views concerning science, philosophy and their interrelation.
Learn Spanish: Basic Spanish Vocabulary Specialization
Spanish is the second most spoken language on earth, second …
What you'll learn
Improve your listening and Spanish comprehension skills with native Spanish through ear training and visual learning thanks to the native Spanish speaking teacher, interactive board, subtitles and included .pdf materials.
Reach your Spanish language goals now and in the future, increasing your opportunities for both personal and professional success.
By the end of the course, you will build and develop your practical communication skills in Spanish speaking, writing, reading and, of course, your fluency and grammatical accuracy.
The Creative Journey of Branding
This course aims to make branding concepts accessible to every …
What you'll learn
Can create a value proposition for a brand
Learn how to produce meaningful and engaging content.
Develop a complete creative pitch.
Examine Branding activities through the lens of Customer Experience.
Analytic Techniques for Business Specialization
In this Specialization, you’ll learn to frame business challenges as …
What you'll learn
Helps to predict performance
Increased the retention rates
Boost in cost efficiency
Applying Data Analytics in Marketing
This course introduces students to the science of business analytics …
What you'll learn
Get the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
Identify the ideal analytic tool for their specific needs
Understand valid and reliable ways to collect, analyze, and visualize data
Utilize data in decision making for their agencies, organizations or clients.
Survey analysis to Gain Marketing Insights
How do consumers see your brand relative to your competitors? …
What you'll learn
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.