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قرصنة النمو ، تطوير الأعمال: أساسيات التسويق

5 دروس
6.2 ساعات
جميع المستويات

This course includes straight forward techniques and marketing tips to …

What you'll learn
You will know where to go.
You won’t be lost anymore.
You will clearly know where to go and how to get there.
You will feel more confident as an entrepreneur.
You will gain knowledge and see differently.

تحليل المسح لاكتساب رؤى التسويق

4 دروس
18.8 ساعات
جميع المستويات

How do consumers see your brand relative to your competitors? …

What you'll learn
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
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