الإعلان والتسويق الرقمي 101: خذ الدليل الكامل

instructor-avatar-donald-logan
Donald Logan
اخر تحديث ديسمبر 4, 2020
0 التحق بالفعل

حول هذه الدورة

How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings?

For these questions and many others, surveys remain the tried and true method for gaining marketing insights.

From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.

أهداف التعلم

From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.

المتطلبات

  • XL Stat
  • Excel Add-on

الجمهور المستهدف

  • Students
  • Business Owners

منهاج دراسي

4 دروس18h 45m

Factor Analytics

Tell me your services
What is your products
Do this quiz

Cluster Analytics

Multi-dimensional scaling

أساتذتك

Donald Logan

Master's Degree, Entrepreneur

5.0/5
12 الدورات
2 التقييمات
6 طالبا
Donald Logan has more than 15 years’ experience as a project management consultant, educator, technology consultant, business owner, and technical writer. He has consulted as a project manager for a range of businesses, including startups, hospitals, architectural firms, and manufacturers. Donald is passionate about helping students pass the PMP certification exam.
شاهد المزيد

أكتب مراجعة

Select the fields to be shown. Others will be hidden. Drag and drop to rearrange the order.
  • Image
  • SKU
  • Rating
  • Price
  • Stock
  • Availability
  • Add to cart
  • Description
  • Content
  • Weight
  • Dimensions
  • Additional information
  • Attributes
  • Custom attributes
  • Custom fields
Click outside to hide the compare bar
Compare
Wishlist 0
Open wishlist page Continue shopping
EduMall - Education WordPress Theme
Buy Now