Survey analysis to Gain Marketing Insights

instructor-avatar-donald-logan
Donald Logan
Last Update November 10, 2020
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About This Course

How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings?

For these questions and many others, surveys remain the tried and true method for gaining marketing insights.

From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.

Learning Objectives

From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.

Requirements

  • XL Stat
  • Excel Add-on

Target Audience

  • Students
  • Business Owners

Curriculum

4 Lessons18h 45m

Factor Analytics

What is your products
Tell me your services
Do this quiz

Cluster Analytics

Multi-dimensional scaling

Your Instructors

Donald Logan

Master's Degree, Entrepreneur

5.0/5
12 Courses
2 Reviews
6 Students
Donald Logan has more than 15 years’ experience as a project management consultant, educator, technology consultant, business owner, and technical writer. He has consulted as a project manager for a range of businesses, including startups, hospitals, architectural firms, and manufacturers. Donald is passionate about helping students pass the PMP certification exam.
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