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الإعلان والتسويق الرقمي 101: خذ الدليل الكامل

4 دروس
18.8 ساعات
جميع المستويات

How do consumers see your brand relative to your competitors? …

What you'll learn
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.

الإحصاء لعلوم البيانات وتحليل الأعمال

3 دروس
21.5 ساعات
جميع المستويات

Artificial Intelligence has become the centrepiece of strategic decision making …

What you'll learn
Be ready to apply your newly-acquired knowledge in your current organization.
Make informed strategic decisions for yourself and your business.

قرصنة النمو ، تطوير الأعمال: أساسيات التسويق

5 دروس
6.2 ساعات
جميع المستويات

This course includes straight forward techniques and marketing tips to …

What you'll learn
You will know where to go.
You won’t be lost anymore.
You will clearly know where to go and how to get there.
You will feel more confident as an entrepreneur.
You will gain knowledge and see differently.
-34%

رحلة الإبداعية من العلامات التجارية

5 دروس
9.8 ساعات
خبير

This course aims to make branding concepts accessible to every …

What you'll learn
Can create a value proposition for a brand
Learn how to produce meaningful and engaging content.
Develop a complete creative pitch.
Examine Branding activities through the lens of Customer Experience.
مجانا

التقنيات التحليلية لتخصص الأعمال

7 دروس
2.5 ساعات
متوسط

In this Specialization, you’ll learn to frame business challenges as …

What you'll learn
Helps to predict performance
Increased the retention rates
Boost in cost efficiency
-39%

تطبيق تحليلات البيانات في التسويق

4 دروس
8.5 ساعات
متوسط

This course introduces students to the science of business analytics …

What you'll learn
Get the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
Identify the ideal analytic tool for their specific needs
Understand valid and reliable ways to collect, analyze, and visualize data
Utilize data in decision making for their agencies, organizations or clients.

تحليل المسح لاكتساب رؤى التسويق

4 دروس
18.8 ساعات
جميع المستويات

How do consumers see your brand relative to your competitors? …

What you'll learn
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
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